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They were comfortable before it was cool, sustainable before it was hip, and durable before everyone realized fast fashion was a problem. Why? Because these values have been nurtured on Australian grounds since the beginning.

They don’t care about the latest fads. They only care about your feet. And when you take a step, you step into your nature, your style, your vibe. You’re supported on your life adventures, and it’s as comfortable for you as it is for the environment. Established out of Jacksons Tannery, which began in 1948, EMU started out with a simple idea, and probably the best — that nature is the best inventor, and they’re just following her lead. Simple.

They draw inspiration from their home, the Australian life and landscape, incorporating natural and sustainable materials like sheepskin and merino wool into their creations. Their approach is more than just making boots, slippers, and the softest earmuffs this side of the world. It’s a lifestyle dedicated to feeling good at all times, unapologetically.

Sustainability has been at the core of EMU Australia since the very beginning. At their essence, they believe in innovating with sustainable and natural materials to create quality footwear that lasts. They handcraft an exclusive collection of the highest quality sheepskin footwear right in their Australian workshop – The EMU Australia Platinum Collection. It takes 16 pairs of hands to make one pair of EMU Australia Platinum boots. Made in Australia, distributed around the world, EMU invests heavily in innovation and design – embracing natural materials, craftsmanship, and quality to create world-leading footwear.